Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Bank Holdings Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app. I can monitor, freeze, or set up each of my accounts and cards with ease. Has information handy for transferring and check deposits too!
Not a big fan of the upgrades made to the banking app just yet… seems there are a few things to work out, specifically the auto capture feature when depositing a physical check. It flashes all kinds of alerts about needing precise conditions to capture the image and does not seem to recognize whether it is the front or back of the check… it’s meant to, you can see where it tries to find the check number in capture and the account information, but it sends errors even when one has the proper side displayed. Anyway, I waited it out until it allowed me to manually submit the check but it would’ve been nice to have started with that option. Just a bit of a pain, something to improve upon, not the end of the world.
Last weekend, I noticed that the Co Banks mobile app would not let me use my password to let me sign in. When I returned, I went to a physical location and was told that due to issues with the system, if you are an Outlook user you will likely not receive any app-related emails including password reset links. I spent close to an hour on the phone with their IT team to resolve the issue and reset my password, only for the app to continue to give me problems today with my new one. Whoever is in charge of their online banking platforms has got to get it together because at this point it should not be this difficult.
The new Community Banks of Colorado Banking app makes it easy for Community Banks of Colorado personal and small business clients to bank on the go. B...