Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Southwest Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had a problem with the new bank website, but your help line fixed everything! And your Team members at the local branch in Pagosa…I’ve never felt more welcome by ANY other bank. Thanks to Everyone! Paul
Your app is great . Your call service center is the worst thing ever. I live 45 miles from my branch and when I call I get the call center and I called my branch. I hate this. When I call I want to talk to someone at my branch. The most ladies at the call service do not speak plainly enough to understand. I have to repeat my name and they want my account information. I don’t know them and will not give it when all I did was call to talk to someone at my branch. You never know if the call has been hijacked or if it is even in Colorado . Are these people even in the office or working from home. I don’t trust this. Even to get transferred they want this information or a SSN tied to my account. What happened to old fashioned customer service? This is the main reason I keep looking at other banks, your people at the cortez branch are the only reason we are staying for now. Have been with this branch since it opened. We are not the only customers who feel this way. Ask your customers. I feel this is a waste of time and resources. Please let us call our branch. If they are to busy to answer the calls get a receptionist to take messages. Some times the old ways are better.
Since the new app was launched we lost access to our previous statements. I was told by the rep they could print a copy off if I needed it. The point of online banking is having access to your banking….online!
FSWB Mobile Banking allows you to access your account anytime, anywhere. It’s fast, secure and makes life easier by empowering you with the tools you...