Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nguyen Khanh Linh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This could be a fun game. There are so many ads it’s ridiculous. I paid for ad free, still loads of ads. Keep the 3 bucks, keep the game too. I am done with it. Total scam.
I don’t mind some ads, but This game plays TONS of ads, even after I paid to have them removed! Beautiful graphics, which is why I downloaded, but there’s no actual playing time because of all the ads!!!!
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