Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Athletic Clubs International LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s an app for a gym. It’s not perfect nor does it have to be. It provides the means I need to sign in at the desk and register for classes.
The previous version of the app worked with write-only access, so it was easy to add a class I’d registered for as a calendar item. With the new version, write-only access shows as an option in iPhone Settings, but it doesn’t actually work without full access. There is no good reason for the app developer and/or the gym to have access to everything on your calendar, and it’s really odd that this was added in the update.
Welcome to The Sporting Club at the Bellevue’s app -- your connection to Philadelphia’s ultimate athletic, fitness, wellness, and social destination!...