Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SFMTA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really don’t understand why this app is so bad. You could overlook the UI if the underlying location data was reliable, but it’s not. It’s as if SF MUNI doesn’t know where their busses are or are deliberately withholding that information. I miss NextBus. It was great, it was accurate. As I am unable to rate it zero stars, I am giving it a one.
What happened to the old NextBus app? This app is horrible. All I wanna know is when the next Van Ness to market Street buses coming and it won’t get me past Geary Street no matter how hard I try you can’t back to lead Gary and put in market. What is wrong with these people? Would you make such an awful app? All the other apps are so confusing maps everywhere you don’t know where you’re at it’s ridiculous. If Muni created this app they did an awful job. Hire a real programmer give us back next bus.
I purchased a 3-day pass through the app and had no idea how to actually use it. I ended up paying for transit everywhere I went
The official trip planning and mobile ticketing app from San Francisco Municipal Transportation Agency (SFMTA). MuniMobile helps you navigate the Muni...