Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metropolitan Transportation Commission · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would not recommend. The system routinely blocks your clipper card rendering it unusable until you call customer support to fix the problem. In the meantime, you need a backup clipper card handy to travel. Blocks usually take 5 days to fix if it can be fixed. And a fix by customer support cannot be verified until you tag your card at a reader and see if the fix ‘took’. But you are warned that readers on Muni buses and LRVs sometimes do not correct the problem as they are not real time with the clipper system and your card may remain blocked. My card has been now blocked for three weeks and the only explanation I am given is that some Muni bus readers are really old and then simply ‘brick’ your clipper card when they are tagged and at that point there is nothing customer support can do except tell you to buy a new clipper card and load it to my phone and then they will be happy to transfer over the funds on my blocked card to the new card I have added. No way am I going to load another clipper card on my phone, I am going back to having the plastic clipper card which never gave me any problems nor required me to call Clipper customer service weekly.
The user interface is terrible. The Home screen should have your cards. Deleting blocked or unused card should be easily accessible, like how its easily it is to get autopay set up. I’ve never used your trip tool. The settings menu is ok, but you still don’t have an option to DELETE unused cards. Your frequently asked questions? The first two questions Are about the app I already downloaded on my phone. Who would ask about the features and/or how to download an app that is already downloaded. I just don’t see any of the questions on the frequently asked section ever being useful or commonly asked. Your customer service!!! Oh man it’s trash, I felt like I was annoying someone, I asked “How do I delete my blocked cards?” Their response, “click the 3 dots on the top right corner, and it will give you the option to deregister your card” There isn’t three dots on the top right corner anywhere on this app. Lets say you want to add a plastic card you currently have to your wallet, the obvious procedure would be the ones taken for registering the card, and then add the option to autopay. This app wants you to set up the payment first, why!!!? If I need to be coached on how to use your app then its Poor UI, I should tap the card BOOM its on my phone, no need for the autopay nonsense until we already have the card on my phone. Good luck with your ventures and I hope it works out
I thought this was a great idea, so that I wouldn’t have to remember to bring my physical card all the time. And it worked well for several months. Until it didn’t. About a month ago, it hadn’t processed me swiping off. I tried calling but with the long wait times, I figured I would let it go, the $5 I didn’t get back on my card didn’t seem worth hours on the phone. And now, my card is blocked even though it has enough funds. No reason given. There is no information, and the app seems to have deleted everything - when I try to access my profile, I get a blank screen. And of course customer service is closed due to the holidays - which is exactly when it’s the most relevant with ride share services likely to have surge pricing. Frustrating and disappointing.
The Clipper app is here! - Pay your fares with Clipper in Apple Pay - Manage your account(s) - Load cash value and transit passes - Plan your trips...