App Profile: Pinktree Health

Personalized Healthcare


The patient needs to be at the center of care. The ecosystem that will be built around the patient will help the patient in managing their lung health better. Personalized care focuses on a treatment plan that is customized for each patient, taking into consideration an individual’s disease severity (which requires different treatments and management modalities), age, environment, lifestyle, diet, psychological conditions, and comorbidities.

Across most health systems, there is an overemphasis on a pharmacological approach to treating a disease, which may not be always what patients require.

With a personalized treatment plan, better disease control and quality of life is achievable through consideration of the individual complexities and context that may impact the management of disease on a case-by-case basis.

Data Driven Decisions


The health data that we are trying to collect, should help doctors in better decision making for their patients which in turn would lead to better outcomes. The patients themselves also will get a prospective of how they are self-managing their disease and what are the possible need gaps. Thus, the data will also help in identifying key areas of health concerns as well as gaps in treatment which can be prioritized and addressed.

Bringing All Stakeholders Together

A multidisciplinary, holistic model of care is required to recognize the interconnectivity between lung diseases and its comorbidities; emphasize prevention rather than acute treatment; and value patient individuality, needs and preferences. This will result in better overall management of the condition, reduce overall indirect costs from lung diseases and possible comorbidities, and ultimately achieve a better quality of life for patients.