Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kim Pham · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ads too much
Not sure why devs do this. It’s a shame to waist their time and talent only to have users delete after the ADS become too much. It’s ironic as a good game will actually make 10 times the money with a more reasonable ad quantity. (We interrupt this review to show you Merge Dragons for the 42nd time). To get the full effect, now wait 30 seconds then click on X, then view ap download page, then click X then wait for 5 second counter that actually lasts 10 seconds). And don’t forget to download Candy Crush even though you had it on your phone 10 years ago. (We interrupt this interruption to show you Royal Match…….
Love how different this game is to most other when playing adventure- I like that so far this game can be relaxing at times- I can’t stop playing except to write this review-
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