Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kim Pham · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In level 2 and 4 Why did you guys add The Ender Dragon from Minecraft to the game?
It’s a fun and cool game for a small player base, there isint too many ppl excessive ads, and is replayable, my biggest problem is that instead of being able to unlock new characters and only being offered kratos and the anime looking guy (I forgot his name) besides that it is a cool game
Game is a fun classic side scroller. Only prob is that ad covers the bottom part of the screen making it hard to see holes sometimes
Legend has it that millions years ago, the mighty force unleashed turned every species in the world into powerfully-armored monsters. No human could e...