Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BDFM Publishers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only good thing I can say about the app is that it has dark mode. Other than that, there isn't much else The app is clunky and slow and does not feel like a native iOS App. Sometimes the ads don't load (yes paying subscribers still see ads) which leave huge gaps between news articles. I wish they would put more effort into writing a polished well designed app instead of flinging together what feels like a web wrapper for their website. Lastly the app is only updated once a year by the looks of it. So any bugs will go unresolved for at least a year. This should tell you something about the apathy that they approach this app with and their attitude towards paying customers.
Please have the read article mode available.
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