Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centene Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I received my physical card for Essential Plan I, I entered membership number from the Fidelis insurance card, but the system kept giving error message invalid card. I tried to register with and without the dash and 2 zeros at the end. Just doesn’t work!! This app is trash!!! Can’t use at all:(((
My daughter spent hours trying to log in and changed her password several times before we realized it’s Jersey only! You’d think this would be mention during install or on one of the first screens of the login/sign up process but no! Please make it more obvious!
I don’t understand how a health insurance company has an app only for one state. I thought maybe it was based in New Jersey but I would be able to select my state once I enter my info… but nope you can not select any other state but jersey. I found this to be weird for a health insurance app. If they change and allow other states like insurances should I may download it again but for now it’s useless to me!
The My Fidelis Care - NJ app puts your health plan in your pocket. New Jersey Medicaid members can access covered services, view ID Cards, find provid...