Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centene Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is completely useless! I’m told by Member Services to “go on the website…” and there is no information about anything! They need to go to their own website and see it for themselves. Don’t waste your time.
Even though I have to sign in to my personal account, there is nothing personal about the information the app provides. I wish that my specific benefits were spelled out through the app. My insurance company, Facebook, and google provide personalized service, why can’t my health insurance app do the same?
While I was able to open the app, All it does is redirects you to the same browser fitted “EntryKey Login” page on the website. Its no different than what you’d see by going to the website in your browser. Waste of space.
For Medicaid members in Indiana, the Iowa Total Care app puts your health plan in your pocket. With the app, you can: - Find a healthcare provider or...