Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Henson IT Solutions Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is an improvement over the regular fringe app. I like the “nearby afterwards” function but it’s too bad that it isn’t also a “nearby beforehand “ function. It would also be better to be able to choose genre in that function, especially because a lot of the “shows” that come up in the function are actually exhibits that are open all day for the entire fringe. Likewise if the browse feature allowed specifying time and location that would be helpful. And once we added a show to our schedule, we couldn’t delete it. Finally, it’s unfortunate that it doesn’t have a feature of actually buying tickets.
This app is phenomenal and has taken all the hard work out of optimizing my time at the Fringe and packing in as many shows as possible into my schedule. Its ability to take into account travel times between venues and find nearby shows to fill in gaps is brilliantly executed. Thank you so much to the developer(s) behind this (and the web site)!
I’ve used this app the last two years. It is much more user friendly than the official app. And faster. I ‘m able to search for shows nearby and soon, and can expand the search both in terms of start time and distance. I also like that it gives me travel time to the venue I’m looking at. Thanks!
This app is designed to maximize your Edinburgh Fringe Experience in the time that you are in Edinburgh. Simply enter the shows you would like to see...