Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Owlstone Medical Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Obviously this app was not developed by someone who has SIBO and therefore used that device for at least one day :) (User interface is not intuitive, phone does not alert you at various phases (beep that the device is ready - nah, why? You have to look at the screen for 120 seconds instead:) In general - the hardware is much better than Food marble - but inhouse software catastrophe (Foodmarble’s software is just OK - but muuuuch better than OMED). Tip: Hire a group of SIBO patients as App testers - best ROI you can get:)
Take control of your gut health with OMED Health. Understanding gut health can be complex, with overlapping gut symptoms resulting from many differ...