Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗It Starts With the Egg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Literally no free offerings to help you decide whether a membership is worth your time. Obviously they didn’t research best practices for selling through an app.
It would be a great resource… if it worked. I went through the steps of creating an account, then when I tried signing in I received a request failed 401 error. Huge bummer!
I got so excited when I saw there was an app. I downloaded it. It said I needed to create an account so I did. Then it won’t recognize me. Says I don’t have an account with circle so I need to create one, when I do set us password and everything and try to log in it says I don’t have account… and then when I try to set up again it says an account already exists with my email… which makes sense because I just set one up… they even sent me a confirmation code to my email… but then the very next screen says I don’t exist. I’d love to review the actual app but I can’t even use it.
Go beyond the book with an organized, up-to-date library of extra resources and a community of the most knowledgeable and proactive fertility warriors...