Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TOJA. TJ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The apps great and I love the forum and map. However I would also be interested in having a filter on the map for places I didn’t like. Also generally the map doesn’t show many restaurants unless you zoom in all the way and even then there seems to be a limit which can be frustrating. The home page could also do with a refresh so I can see recommendations and pre-made lists easier!
i love the app aesthetic but i’d love for more places to be added and pop up on the app. the only down thing on the app is that nobody uses it (which is really sad because it’s an amazing app) it would be nice to connect with people and see where they’ve been and what they rate it. also i’d like an option to top your profile picture when you add it.
I’m in London and searched for Mexican restaurants- 2 results, then searched for tacos- no results (this search was for London as a whole, not just my area). I was give an ad for this mentioning free items you could get from restaurants- I found a limited list, most were drinks or with purchase of items I would not order myself. Don’t lead with free items if it is a minor portion of the app! And I would redownload in the future if this became usable for search, but if I the first thing I do when I download the app is label myself as a “Taco Titan” and then I can’t discover any taco restaurants I’m not sure if you’re ready for public launch on a level of selling ads that reach me- more like you’re still in beta. Will be deleting now.
Appetite is a social dining app for tracking your food journey and sharing it with friends. Save the restaurants you can’t wait to return to, the ones...