Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infusion Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game started out ok, the characters and their weapons is something different. Different is good. I was enjoying seeing what the abilities did, using them. But then, the “actual” game starts and it’s just another auto game that plays itself. I don’t know who is telling developers that everyone wants auto games with ridiculous prices in a cash shop. I don’t mind spending a little if it’s worth it, this is not. Not to mention the ads start playing more and more.
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