Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrea Masturzo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Almost perfect app for what I need. There are only two things that it is missing. One is being able to adjust the daily goal for water intake higher than 101 oz. The second is to customize the amount of water consumed with the plus and minus button. I would like to see this changed cos I consume various amounts of water in different intervals and have a goal to drink a gallon a day (128 oz).
Aqua is a very beautiful app, it lets you choose your pallets color and is very minimalistic, no ads and no information gathered but unfortunately it’s missing haptic feedback when you input water and it’s missing widgets, now it just released and it needs some work but otherwise it is very good!
Aqua is a simple tool for tracking and improving your daily water intake. Whether you're an athlete looking to optimize your hydration levels, or just...