Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Balls Foods (Hen House) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app takes forever loading at the actual store, and crashes often so that I can’t use the rewards card. I end up giving the clerk the old phone number associated with my account rather than cause a back up in the line.
My favorite store has launched their application, and I like it, but it would be great to run the product scanning function as well, I wonder how it will work.
An app for where I shop
Our stores app is free, easy-to-use app and brings you personalized offers, digital coupons from leading national brands, discounts, and rewards from...