Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Darshan Somashekar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The keyboard is way too big, making it hard to see the puzzle. There seems to be no way to change the ratio of keyboard to puzzle.
The game is great, but I hate the clicks when I enter letter. Clicks even happen when volume is turned off and I can’t find an option to disable them
LOVE this game! Unfortunately, not all used letters are blacked out. Play it in a web browser.
Phrazle has tons of fun features: - Daily challenges - Practice games - Color coded keys on keyboard for right and wrong guesses - Lifetime stats trac...