Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Autotrader.com, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love auto trader classics, but the app is absolutely terrible. It’s glitchy, freezes, doesn’t always go back a page without bringing you to the dashboard and losing your search. Overall a totally un-user friendly app. It should be really easy to fix and make more usable but Autotrader doesn’t seem to be interested in doing that- I’ve been using it for a while and it never gets any better. Too bad, because it would be the industry leader in classic car platforms, but it just doesn’t cut it.
This app has a lot of classic cars to view. As long as you don’t try to save a car as a favorite,or filter, or go into the details of the cars, or try to contact someone through the app, it’s okay. There are so many easy adjustments to make to this app to be user-friendly, I am surprised it hasn’t been done years ago. It is 2025 for crying out loud. Katy Perry was just sent to space but we can’t get this app to be user-friendly? That makes sense.
I have been searching online on the website version of this app for years and it has been pretty good as far as I’m concerned the app is basically the same as the website. It’s easy to use, plenty of choices (at least for this car market today that is) and multiple ways to filter and/or narrow your search by mileage groups (for example 25k or lower, 50k to 99k etc.), by make/model, engine, pricing and a number of other filters and this app includes a wide variety of brands to choose from Also as far as making an offer on a car of interest it is very easy. From a buyers perspective this app is very good and super easy to get the hang of
Classic Cars and Truck for Sale Are you looking to buy a classic car? Classics on Autotrader helps you find American and import classic cars for sale...