Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TrueCar, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re on the market for a new car and know exactly what you want, you’ll inevitably have to shop around for the best deal. Due to the manual effort required, it takes time and persistence. I hate buying cars and I generally despise dealerships. TrueCar gave me a means to significantly cut down on the amount of time and stress required to trudge through this process. I picked out my parameters, entered my location, and let the request fly. Dealers had to reach out to me for my business. I curbed messages that lacked transparency in pricing or ignored my request. I also skipped any dealership with markups. However, I did find a few diamonds in the rough, thanks to TrueCar, which put me in a significantly stronger negotiating position when I had two clear OTD offers to work with at competing dealers. Thanks to them, this car buying experience turned out be the LOWEST STRESS one in my life. And hey, a dealer still got to make some money. So dealerships, what are you waiting for? Get on board with this. For anyone on the market for a new car, make TrueCar your first stop.
Ugh, I hate it when the app comes up with a pop up message asking me whether or not I like the app, and then taking me to the review page if I say yes. I wish it wouldn’t do that. But since I’ve already formed my opinion, I’ll go ahead and leave a review. So the app is very informative. It’s been my favorite car-buying app. But when you’re in the research mode, and you’re just flipping through the different trims of the car you’re researching, the tables of information are just so big (especially when there’s a lot of trims to compare) that the information doesn’t stay lined up. You think you’re looking at the LE for instance but you’re actually looking at the SE. I don’t think this is the app’s fault, knowing how tables work you just really need a screen large enough to be able to still show the header once you get really far down on the table. I found a way around this. I go to the TrueCar website and I view it in landscape mode, problem fixed. So even though I don’t like that, I don’t think it can be helped and I found a way around it so overall I like the app and I’m keeping it and am going to continue to use it to read up and to find cars.
After getting $7000 off the sticker price of a new car 6 years ago, I have been a truecar believer and I’ve never looked back. I have questioned my faith at times, double-checking Costco auto buying program pricing and other no hassle internet car sales systems, and truecar remains the best. We had to upgrade our car size 2 years ago and got a new Subaru for $5000 below MSRP through truecar with zero hassle, dealers fighting with each other over email for my business. Now that the chip shortage happened, we got offered MORE THAN WE PAID FOR OUR CAR for a trade in. So we had no choice but to upgrade our car to a nicer one for a lower payment and 0% financing. So essentially because of truecar, we were PAID to drive our last car around for 2 years. My car salesman ended up saying only two people this month got more than they paid for their car, and both were truecar customers.
Buy smarter. Drive happier. With the TrueCar app, whether you're browsing, buying new or used, selling, or trading-in, you're in charge of the process...