Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Edmunds Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are 3 ways edmunds offers to value your car: license plate/VIN/Make Model. Even if you choose the Make/Model option to get a ballpark estimate if you're not ready to give edmunds your personal info, you still need to give them your license plate number to see prices (AFTER you answer a plethora of questions regarding its condition). I'm guessing it's to verify the cars info so the price guarantee edmunds gives you is assured, but all I wanted was a preliminary idea, that's why I chose the Make/Model and not the License Plate or VIN option at the start. I can get a ballpark estimate from hundreds of other resources without giving any personal info. The fact edmunds dangles the promise of getting an estimate strictly from Make/Model/Condition then makes you input your plate number is at best dishonest, at worst, negligent.
I recently purchased a 2019 Toyota Camry Hybrid 40 minutes from home after searching nationwide and wheeling and dealing with dealerships in Florida, Massachusetts, Oregon, New Mexico, Oklahoma and Texas. I finally bought from Bert Ogden Toyota of Harlingen, but some three months later. The tools in this application are valuable as the staff obviously have a lot of experience in the business. You see the inventories of most dealerships in the country and a recommended negotiated price. I’m glad to be driving a shiny new a Camry Hybrid and very happy that ai was able to get as good a deal here at home as I could have anywhere else in the country.
New layout makes it more difficult to do a new search, whereas the old one was always at the top. That was very nice if you (like me) are trying to decide on suv or sedan vs crossover. No more quick criteria selection from one page. Now it’s basically having to starting a new search each time and go thru multiple steps. Really off putting. Also, before you could see, say, all sedans and suv from Buick, vw, and ford, all on one search. Now, it seems you have to stick within the body type then backtrack thru many page swipes to start a new search for a different body type. Also, you can only save searches for inventory, not for initial research, so one must go thru all the paces each time! Used the old app to both research and buy a car 2 years ago. I’m in the market for a car right now and this is just not as useful tool this time around. Poor update that made a very nice app much more complicated and, for me, essentially unusable.
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