Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McMaster-Carr Supply Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The simple catalog layout and graphical interface is easy to understand and well categorized. It is similar to their website layout. However, the navigation in the app is a bit confusing at times. The navigation tools are at the bottom right of the corner of the screen which is awkward locations. It also doesn’t work half the time. Every other app has it at the top left of the screen. The app could benefit from having a toolbar or ribbon for easier navigation. For every hardware folder you click on, it should make a new tab showing the category name every time one is clicked on. Some hardware items have many subcategories and it would be nice to see the path I used to get to a particular item. Some other things to note is it is a little buggy, like the screen would shift slightly for some reason. And occasionally it would freeze and not respond to touch, forcing me to restart the app and losing my progress searching for parts.
The app is good. I can find what I need. Filtering is easy and effective. McMaster has the best web based catalog that I’ve used which I do a lot for work. This app I use for personal stuff. I took a star off because the checkout screen has some bugs. Even if my ship to address is showing it asks me to enter it. I can’t. I have to go back to the home screen then back to the order page to get it to show correctly and work. Same for the credit card entry. I’m using an iPad Pro with newest iOS.
McMaster-Carr is always there to answer your questions, even though it’s not often that you will have a question because their app and website are so neat, well organized and full of and relevant information that you may seek. As someone who is often looking for new ways to do things and finding new materials to work with, McMaster’s descriptions make that a breeze. Any item you view will almost always be described as though you are learning about it for the first time making it very simple to find what you’re looking for, when you don’t know what you’re looking for is called or looks like! Shipping is also very reasonable and once you have a feel for their rates you will not second guess how much they are going to charge. Thank you McMaster for great service over the years!
McMaster-Carr is the complete source for everything in your plant. Order over 700,000 products from the palm of your hand. Terms and Conditions: http...