Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hawaii Public Radio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the app, but doesn’t always work well..Cuts out sometimes and music interrupted mid stream by station promotions. there seems to be a delay between live programming on the radio and streaming on my phone via the app, which results in missing the continuous thread of the music. Really frustrating when you’re listening in the car and then want to continue w same program on your phone while shopping, but it sounds like they have different programming on app than on the radio. However, it’s great if you simply want good music with you always...
News during the day OR classical music at anytime. Jazz or Brazilian music on Sunday evenings, it just doesn’t get better than this. It’s become my go to Sunday evening channel to listen to because it’s so fun and interesting! Local Hawaiian flavor, the disc jockey just played a bunch of little known recordings of the Hawaiian jazz saxophonist Gabe Baltazar Jr. Today is his 91 birthday. What a wonderful gesture to celebrate this momentous occasion. What other station does this? No one. If you value community radio do yourself a favor and download this app. These guys do it right.
I listen to Morning Edition every morning. I listen on my Bluetooth headphones while I’m watching my kid and doing things around the house. I really like the convenience of having it on demand and being able to pause it. What I don’t like? At least once a day, the app boots me off, right in the middle of a segment. I need to stop what I’m doing, get my phone, re-open the app and station and find where I was in the program. It wouldn’t be so much of an issue if the app could remember/save what I was listening to last, but this is irritating and makes getting my new a lot LESS convenient. It cuts out when I’m listening live too and then I just miss out on random parts of the show 👎 please fix!
HPR App: The HPR Public Radio App allows you to listen to HPR live, pause and rewind the live audio, and view the program schedule all at once! You...