Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BODY & POLE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I regret updating from version 5.002 to 7.808. The schedule layout for booking classes in the older version was visually nicer, easier and thus faster to interpret, and overall more conveniently organized compared to the latest one, which seems to be a common class booking format in apps and websites for fitness businesses. I think the new schedule format has made it harder to quickly discern useful information about individual classes as well as more work to understand the studio’s class schedule. I miss using the older version, because the previous schedule format displayed info in a way that made it easy to glance at the schedule and immediately see things like class start time, whether classes are (un)available, which classes occur at the same time, number of people signed up: total space available, etc. Now I feel slowed down when trying to quickly book classes on the go. It was dumb of me to see a preview and install the app update when the older version was still functional enough to book classes.
Would be nice but the app doesn’t let you log in
The whole point of this app, should be to make managing your classes easier. And while its very helpful to be able to cancel/book your classes without signing into mindbody, I cannot see the classes I am waitlisted on, at all. This is super important, because if you know B&P at all, you know you have to sign up for the classes you want WEEKS ahead of time. If you don't make it in, you'll probably be added to a waitlist. When you sign in via a computer you can view the waitlists you're on and your place in line, and cancel if necessary. Take today, as an example. Yesterday, I cancelled all the classes I was added to for today, but did not remember (nor see via my B&P app) that I was first in line on a waitlist. 2.5 hours before this class begins this morning, I was called by B&P to let me know I made it into a class I don't even remember being wait listed for!! So then I get charged a late cancellation fee, when I cancelled all of my other classes for the day with ample notice. In summary, B&P is a lovely place. But it's already a luxury I can hardly afford. The classes are pricey, and for a brooklynite, it's a trek. It would be nice if this app enabled you to manage your waitlist so you wouldn't be charged the ridiculous late cancellation fees for being added at the last minute and not being able to make it.
Download the Body & Pole App today to plan and schedule your classes! From this App you can view class schedules, sign-up for classes, buy class pack...