Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kroger Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a mess due to poor design and jamming too many features in one app and on single pages. I frequently use this app on my phone, but the pages on the screen are so incredibly cluttered with oversized, unnecessary images and text, multiple functions and images crowd each screen, and is a hassle to navigate. I shop in store and just need to clip digital coupons to save some money since grocery stores insist on going primarily digital. Constantly navigating around the the Pick up and Delivery menus. I know you now have a dedicated delivery app. That’s great! Is it possible to combine your pickup and delivery options into a separate app? And just have an app for your in-store shoppers needing digital coupons option only? Also, in your Clip Digital Coupons section, please provide a function to enlarge the product photo for the item I am interested in purchasing. The thumbnail photo provided is too small to get a good look at the product and the Details are mostly a legal disclaimer that does not include actual, useful product details.
I don’t even know where to begin. Let me just say if you even lose a card and try to associate a new one with your account, just slit your wrists or switch grocery stores. It is the biggest screwed up mess I’ve ever seen. There are so many layers of platforms, customer service, databases, etc that they don’t work correctly. It’s just such a mess that I’m shocked a company the size of Kroger has problems like this facing their customers. You’ll talk to people in India who can’t help you. You’ll talk to chat people who say it’s fixed and over and over it’s not. You’ll get disconnected from 800 numbers over and over after waiting 30 minutes. It’s just an unbelievably unprofessional and sickenenly frustrating experience being a Kroger customer. I sincerely hate Kroger and City Market. Just a horrible, horrible company with no concern whatsoever how poorly or unprofessionally their operations are executed. And digital coupons, which say “Scan here” in the store have no way to scan and load and are completely useless. Don’t believe the fake coupons you see on your food items. If you watch at checkout, you’re so getting screwed out of all of those and Kroger is so glad you’re that stupid and don’t ask why. Con artists.
I love clicklist and I tell everyone about it. We order on clicklist ever week. This app works great and makes keeping up with our grocery list super easy since my husband and I can both add things to the same cart. We do not use the shopping list feature and it is actually a little bit of a disconnect for us. I really only have 1 critique/suggestion.. I would like for my “special instructions” to be saved so I don’t need to enter them from scratch every time. It takes 10-20 mins to add all of the special instructions. Over all this service is A++++. I will continue to use it week after week.
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