Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reach Shared Services Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What has happened to the comments articles?
I very much enjoy the online version of theRecord and Sunday Mail. However, the new app has not been without its problems. There have been a number of times when it did not load the current version and the solution was to close down the app and start again or to wait until the issue has been resolved. Not major problems but an irritation nonetheless.
We have subscribed to your online newspaper for many years and this is the worst update ever. This new format is absolutely rubbish. Interactive content is very poor & hard to navigate. Trying to find past issues is extremely difficult and frustrating. Far too complex !!!! Whoever is responsible should think again. The previous format worked perfectly. Why you needed to change it beggars belief.
Have Scotland’s favourite newspapers, the Daily Record and Sunday Mail, delivered straight to your iPad seven days a week - ready for you to enjoy whe...