Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evening Standard Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of grammatical errors. It seems every article is AI-generated and published without editing. There are several duplicate articles every day. When I first started using this app, I clicked articles with identical photos to see if one might be an update of a previous article, but found them both to be identical. The level of writing is around third form. Some of the ads are offensive. Recently, you were running ads about Obama and Clinton's children. I find that disgusting. Draw the line at politicians' children, regardless of age. They did not choose to be children of politicians, and must not be used in ads or gossip columns. That's bad form and should be beneath the dignity of a major British news organization. Decide to be better than a trashy gossip rag.
Finding the latest version difficult to navigate and hate the puzzles being in a different link. Plus the puzzles link doesn’t show previous days - only the current day’s puzzle so there doesn’t seem to be a way to go back if you miss a day.
Sorry I much preferred the older layout. Closer to actual news paper format. I miss the letters, comic and editorials. I live in San Francisco but am a frequent visitor to London. The ES is great for quick ideas for dinner. Lunch, events. New style format makes these difficult and almost impossible to find. Original layout would have gotten 5 stars.
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