Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Iconic Media Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I started with the Scotsman years ago because of its superb cultural section particularly book reviews. Now I like the range of coverage from Scotland to the U.K. to the EU all in one paper. This is a top flight paper and their subscription rates are far better than the competition.
Love Martyn McLaughlin’s reporting!🏴
I just downloaded the latest update (May 2nd), and noticed the articles look very poor when zoomed-in. It appears that we are now being presented with a scanned image or a picture file rather than vectored text that maintains is appearance regardless of zoom level. I am not at all happy with this downgrade. I don’t pay to have quality reduced!
The new Scotsman newspaper app brings you a full colour digital replica of Scotland’s national newspaper every supplement and Scotland on Sunday, all...
| Name | Price | Type |
|---|---|---|
| The Scotsman Subscription (Monthly) | $9.99 | Monthly |
| Scotsman subscription (6 Month) | $9.99 | Semi-Annual |
| Scotsman subscription (Annual) | $9.99 | Yearly |
| Scotsman Monthly Subscription | $12.99 | Monthly |