Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reach Shared Services Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Recent changes have caused big problems trying to navigate the read. You can’t now jump to sports for example without scrolling thru every page.
I find it annoying that when trying to increase the magnification the app jumps to a semi-text based view. In my opinion this should be an user configuration option. Do you want to press a button to launch you into text-based rendition, or do you want to use a separate button to take you into this feature. The only thing that I get frustrated at - but the difference between 2* and 5*
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