Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cox Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Let’s just be completely honest here when you put a severe weather alert out and somebody clicks the banner instead of telling us or showing us where the severe weather is occurring in our neighborhood we instead have to wait for a 30 second to one minute long ad to scroll across before you can do anything when severe weather counts seconds matter I believe that is y’all slogan if that’s the case then why would you put an ad in that place for 30 seconds? Why not after we look at the alert? That’s just a really bad way to do things. There could be a tornado warning and instead of getting the warning all we’re getting is some stupid ad for a mattress. Yeah we’re probably gonna need a couple of those after the storm if we survive no thanks to WPXI.
I have tried all the biggest weather apps on the iOS store and this local one takes the cake. I love hearing the local weatherman alerting me about what specifically is heading my way— it helps me know exactly what I need to do without forcing me to dig through ads for more information. The only thing that this app needs is a widget so I can have faster access to it. Add a widget and I’ll never dabble with another weather app again. Well done, Pittsburgh!
Completely love this app. Especially the feature of past and future radar for rain and storms. You have the ability to even slide the radar loop to see specific times. Also if you have it set up right the phone does a little vibrate when it hits current time. Love it remembers you areas of choice and the lighting feature. Plus you don’t have to download the entire station app to get the weather app. Unlike other local stations who discounted their weather app and must download the full news app to see the weather. Thank you Channel 11 for keeping the weather app separately. I now use your app for all our tracking of weather on all our smartphones & tablets l, and uninstalled another networks app that requires news app to get to weather. I am very grateful for you keeping the weather app separately. You gained our trust and we now count of WPXI for our weather needs. 👍⭐️⭐️⭐️⭐️⭐️🌝
Chief Meteorologist Stephen Cropper and Severe Weather Team 11 power Pittsburgh's best weather tool. The WPXI Severe Weather 11 app gives you everythi...