Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sarah Pierce · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hesitated when I saw a negative review. But then I remembered that I like all of this developer’s games. I was not disappointed. I actually played 20 games in a row the first time that I opened it. I found the hand crafted puzzles particularly satisfying.
First, the good part. The music and background sounds are soothing. Now the bad part. This is the most boring game I have ever played. I have a feeling the programmer does not know how to use a random number generator to vary the sequence of the gems at each level. It one repeats a level, the exact same sequence of colors appears. This strongly suggests that there is one – and only one – sequence of colored gems that will work. For the lower levels, this works fine. But for the more difficult levels, the more astronomical become the number of combinations and therefore the odds of success by stumbling upon that one combination become vanishingly small. I also have a feeling the programmer has not studied the psychology of game theory. At all levels, you have to let the player win a significant amount of the time to keep their interest in the game strong. If you want a challenging game, try something else. If you want to numb your brain, go ahead and play.
and an enjoyable way to kill a few minutes
The free next-level bubble shooter! Crystal Caverns is an addictive color-matching puzzle game. Shoot realistic marbles to match colors and clear the...