Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Express · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Looks great while staying in brand. My eyes will thank you! Way ahead of many other financial institutions. The recent few updates have made the app a 1st rate citizen in iOS, such as supporting standard navigation gestures. Keep it up!
Overall I love the functionality and modern look of the AMEX app. One minor note is that after the update the comma delimiter for points above 1,000 is missing (e.g. displays as “1000). Can you please bring this back?
Before this major upgrade, we were able to see airport lounges (Platinum benefits) with a few clicks and within the app. Now you are redirected to Safari and takes longer to get the info. It was so easy and faste before, why making it more complicated?
The official American Express® App for iPhone allows you to access your account from virtually anywhere. Track your spending and rewards, manage your...