Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Broadcasting Atlanta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just got this app and it’s perfect. As a long time listener of WABE, I am really loving the quick access to live stream radio anytime. All the NPR pods are right there. The interface is really straight forward. I’ve learned a lot about everything WABE has to offer that I didn’t know about. Buried Truth’s and several other really good podcasts.
I love love love 90.1 WABE! I listen to 90.1 WABE every morning as I get ready for work and for both my morning and evening commute from work. I cannot even tell you how often the following words have come out of my mouth: “Oh hey, have you heard about ___X____? Then, I either tell them about a segment on NPR (which I only do via the WABE app or on the radio in my car), or we have both heard the same segment and proceed to discuss and analyze the same. Through this, I have introduced many of my family, friends, colleagues, and total strangers to the WABE 90.1 app! You used to have the option to listen to old shows or previously aired segments, which I loved! Despite that, this NPR app is amazing!
Commercials are to be expected; you will get one every time you open the app. My bigger annoyance is that if I want to do anything with my iPad besides listen to WABE, I can't. In practical terms, this is problematic. If I'm listening in my kitchen, and then need to use my iPad to look up a recipe...the app cuts out. Fooey! I am thankful the WABE app lets me access the ORIGINAL format, classical music, for WABE...instead of the new mostly talk format. The new format is sadly repetitive - as someone who spends many hours each day listening, it's annoying to hear a feature story for the fourth or fifth time, when the classical music format changed and didn't replay the same stuff over and over. As a listener with a "blue toothless" vehicle, the format change away from classical music, to talk, has seriously decreased my membership enjoyment of the station. Most folks with newer cars, can just use their cell phone....but I'm one of the dinosaurs listening mostly by the radio. Only within the last month, have I gotten a phone that's supposed to be able to "talk" to my vehicle - but with no Bluetooth, that's no help.
WABE Public Broadcasting App: The WABE Public Broadcasting App allows you to watch and listen to all of WABE’s programs, Radio and TV! The app provid...