Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Foundation for Public Broadcasting in Mississippi, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I so appreciate this app, especially since I no longer have a radio outside of my vehicle. And when I’m out of state, I can keep up with what’s happening back home.
This app has allowed me to leave a compelling story on MPB and get out of the car because I can take the story with me. For me, it works as I need for it to. I open it and click the livestream and it’s there in a split second. Thank you, MPB!
The interface is great as it exposes tons of good shows that I didn’t even know were in MPB. Also, it’s so very, very fast. I can open the app once I get out of the car and have the stream pick up as I am walking into the house.
The MPB App allows you to watch and listen to all of MPB programming. And the app provides On-Demand content of all your favorite shows, live streamin...