Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Missouri-St. Louis, St. Louis Public Radio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Listening to a unbiased podcast that addresses all kinds of topics that I can relate too. Listening to speakers and authors encourages me to share my thoughts with my husband and purchase their books. I love that I can listen to the podcast on my own time when I can’t listen to the live show. The questions that the interviewer asks are right on point. I love the show and excerpts in my email.
Love having public radio available for the phone...BUT it does not respond to clicks on programs available to see what’s being offered. For example, if I’m listening to a program but want to see what another featured is about, no clicks will open up the other program I’m interested in...not trying to listen to it, just want to see what it’s about. Website looks all messed up when you try to open new things; I just tried to subscribe to Look-Listen-Read; when I clicked on it, only half the page was showing so I couldn’t complete the “sign up for” action to get subscribed. Maybe I’ll delete the app & try reinstall. This is beyond aggravating.
This is a great app for staying up-to-date with national public radio in St. Louis and I really enjoy the content. Sometimes when I turn it on it just cycles with a few sentences around and around and I have to uninstall it and reinstall it to get it to work right. Other times it just doesn’t connect at all even if I’m on Wi-Fi. So bottom line - technically need some work, content-wise couldn’t be better!
St. Louis Public Radio App: The St. Louis Public Radio App allows you to listen to St. Louis Public Radio live, pause and rewind the live audio, and...