Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maple Leaf Sports & Entertainment · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recommend this app. It always works well even with my phone that’s older. It has everything a sports app needs.
My weekly experience with this app: get a push notification about a chance to win free tickets. Open app to enter. Have to dig around to find where. Try to enter text in the fields. App crashes. It’s so frustrating! Every time it opens I have to spend 5 seconds staring at the 2-5 hands screen. Why? It’s a waste of my time. Just get me right into the app experience.
DELETED b/c it can’t be used w/o sharing email address or using Facebook. Unlike other official NBA team apps, this one requires users to register/create an acct or sign in with Facebook before it will open. After all the controversy about unlimited aggregation of personal data by Facebook and others, I’m shocked the NBA would permit its team apps to perpetuate this problem, indeed reward Facebook for its callous disregard for privacy and use of personal data in a manner inconsistent with democratic values. NBA CEO Adam Silver is should require the Raptors (& other partners) stop this practice immediately. For shame!!!
Welcome to the new and improved Official App for your Toronto Raptors. Follow games live with real-time scores, play-by-play updates and shot charts....