Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Labeling “everything” as breaking news and pushing notifications out for everything makes the feature useless.
The recent format update is terrible. News stories aren’t updated as frequently and there seems to be less news; just multiple links for the same few articles. Also, I have to search through a menu to find local news, instead of just one click. Please bring back the old format!
Sure wish NBC29 would consider having a separate weather app with a future cast radar. You might consider looking at other stations to replicate their weather. Two suggestions would be WLEX out of Lexington, KY and WKYT out of that same area. I still use those apps, but can’t get weather alerts from them in this area. Such a shame to combine news and weather in one app.
The central Virginia news experience you’ve been waiting for is finally here! Catch the latest news, weather and sports wherever you go with the 29Ne...