Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Humane Farm Animal Care · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would be great if you could scan a product and the app provide info on the products treatment. Scan a pack of eggs and have it “graded” so to speak...
I'm a big supporter of Certified Humane. Let me say that first. But this app is not accurate. In my area, it identifies at least 5 grocery stores that no longer exist. Two of these -- TOP FOODS-- went bankrupt 5 years ago and no longer exists as a brand. Please do better in keeping this app uptodate. Fortunately it's free so it is easy to delete. Which I plan to do. NOT HELPFUL people!!
Great for finding out whether the store nearby has anything humanly raised. My only complaint is that if the title of the product is too long, the end of the product name gets cut off, eg "pedderson's natural farms uncured..." Uncured WHAT? They should let the text spill over onto a second line of necessary.
The Certified Humane® program is improving the lives of millions of farm animals. You’ve seen the stories. Chickens packed so tightly into cages that...