Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Root Pretty · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely love my face with Root Makeup and it last all work day! I appreciate there sales throughout the year that helps with my pocketbook. Most items a little bit goes a long way so it’s easy to wait for a sale and never run out of anything. Love Root!
I recently tried out the roots brand new makeup skincare app, and I must say, it's absolutely fantastic! This app combines the best of both worlds by offering a wide range of all their makeup and skincare products all in one place. Their user friendly app is sleek and intuitive, making it easy to navigate and find exactly what I'm looking for. Overall, this makeup skincare app is a game-changer in the beauty world. It simplifies my beauty routine, saves me time and money, and empowers me to make confident choices. I highly recommend giving it a try!
First, I have loved Root Pretty for years. Their products and customer service are top notch. Second, I’m thrilled for their app. The website is fantastic on my computer, but from my time exploring the app so far, it’s fantastic for my more-mobile life. Account login was easy, it saves my cart progress from one time the app is open to another (although it may have limits—I wouldn’t expect it to hold my cart items for a week or longer because I don’t take that long to actually order), etc.
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