Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not one to give negative reviews… but I’m finding out this new version of the app to be a massive letdown. Several of the features I’ve come to rely on for simple news and weather access seem to have disappeared. For example: where’s the 7-day weather forecast? Also, I really dislike how news articles are followed by advertisement “articles” that are presented to look exactly like the news stories! Paid advertisements should look distinct from news, so viewers don’t assume that they’re something they’re not. That’s basic journalistic integrity. I sincerely hope FOX 12 revises the app soon. I’ve used the FOX 12 app for years. But sadly, I’m not finding it to be an effective way to get the news anymore. I’m afraid I may need to resort to a different station for news, even though I’d rather stay with this one, largely because I love Mark Nelson’s weather forecasts the best!
The latest update turned this app from friendly and usable to a very unstable, barely functioning app, overloaded with long repeating ads that just randomly start playing. The top stories are almost never current. The live feature to watch the news and good day Oregon used to be a bit glitchy, busy at least worked most of the morning. This new app can’t even make it through one commercial break without freezing or you’ll see a never ending load circle. There are no longer video controls, so then you have to reload the app, just to have it happen again. In theory, the new menu should make the app easier to use, but just the opposite has happened. I will have to delete this app and no longer watch good day Oregon! 😢. Bye Shawna and Kim, Andy and Tony. I grew up with you guys. We don’t have cable anymore so this was our link to good people and quality news. No more.
Good- stream live broadcast to TV via AppleTV works well. Andy Carson and team are the best meteorologists in Portland, with the most consistently accurate weather forecast (not overly sensationalized, just accurate). The layout of the app is perfect. Bad- the ads don’t work properly half the time. I’d love to just watch the forecast every morning, but to do so requires restarting the video two to three times to get past the ad. Offer an ad-free version and I will pay for it. Or at the very least, make sure the ads work and don’t stall the app/video playback.
FOX 12 Oregon (KPTV) is Portland’s FOX affiliate. FOX 12 gives you First Live Local news in Oregon and Southwest Washington. The FOX 12 app features l...