Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News-Press & Gazette Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the news is great the anchors the weather updates the sports updates I like them all, I was hoping to watch their 4PM Newscast
I downloaded the app so that the viruses and pop-ups would stop showing up whenever I went to KTVZ via Facebook or online from my phone. I got the app and it immediately started talking about selling information and data. It said I was able to request my data to be deleted, but I had to send an email with all of my phones information. Not stoked at all.
Since I moved here 25 years ago you have been my news channel. I feel like you are home to me, and I love seeing all the new newscasters come through! You all do a great job reporting. Tonight I read about Hwy. 97 and all the residents complaining about the ongoing lethal accidents happening. 7 years ago I lost my daughter and granddaughter just up the road a. On hwy 26 at milepost 65, Christmas Day 2017. I wrote letters to every one I could think of including our Governor, and nothing was done. I hope people can make a change in the safety of those roads now!
KTVZ is Central Oregon's News, weather, and sports leader. KTVZ gives you First, Local, Live news. Leading the way with Breaking News, Severe Weather,...