Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oregon Public Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's not difficult to get access to news today. The internet and the intermingling of social media with important worldwide events has made it almost impossible to live under a rock. But finding a reliable one-stop shop to engage with your news can be somewhat of a challenge. If you are living in Oregon, i'd recommend that you consider this app your reliable news!
The new app that OPB just recently released has lots of good features and was easy to use. Navigating the site was fairly intuitive. Two things I’d like to see though. 1st, the date of the article right up front so you know if you’re tapping on fresh news or something a bit older. The 2nd “want” may not be under OPB’s control: Cross platform synchronization. I’d like my iPad saved stories, for example, to show up in my iPhone OPB app. Otherwise very good app for getting the news.
I appreciate the clean and generally easy-to-navigate format: scrolling headlines, relevant images/graphics, clear organization, audio links, detailed dropdown menu, separate tabs for categories at the schedule section plus calendar of programs including on-air & upcoming shows. My only issue was finding a search bar - it’s tiny and seems to only exist in one section.
Stay up to date on the biggest and most important stories in the Northwest with the all-new OPB app. With a completely redesigned user experience, you...