Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗U.S. Department of Defense · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is yet another failed attempt of reinventing the wheel. You’re better off going to the Amn/NCO/SNCO page for any updated and relevant information you could possibly get from this app if you even got it to open for you without deleting and reinstalling. Hopefully someone important enough or knowledgeable enough, sees this and actually fixes something for once instead of pretending the new shiny thing works great. If only there was an option to give negative stars…
UPDATE: I had to uninstall the app, and reset everything for the swipe over to the group’s page to work. Not surprised. I have to use this app for my dorm group. It’s how we get updates and so forth. Before the update, the app would “load in” but immediately crash once it got to the home page. For some reason, it only worked on my ipad. Now, post-update, I can no longer locate groups. I got an important notification, but when I went to click, gone. I was taken to the homepage instead if groups. Not sure if they removed it, or hide it deep in the app…
Overall a 10/10 app, especially for a SrA or SSgt that gets asked for phone numbers or newcomers info etc. A Ton of easily accessible information and knowledge, as for the previous reviews involving crashing or bugs so far myself and co workers haven’t had any of said issues. They are probably been fixed over the past updates!
The official app of the United States Air Force. Air Force Connect has everything you need to stay in touch and up to date with the Air Force. Featur...