Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southern California Public Radio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a 25+ year devotee of KPCC/LAist, but the app is barely useable for keeping up with live news. It used to be amazing before the pandemic and would cache audio and let you rewind for anything you missed. Now, you’re better off waiting until those shows are archived as a podcast (and hoping you don’t forget, for a topic that might be less current when you get back to it.) It stops on my phone constantly, and then you usually have to listen to a 30-60 sec commercial to get back to the stream (so if you’re switching from the car radio to listening ‘on foot’ you miss what you may have been hoping to hear before you switched- happens constantly.) I’m a person who works on foot a lot, so I’ve had to divorce myself from caring about the content (which is tough for a 15-yr $15/mo contributor.) It was so bad, I switched to Audials (which records), but that started glitching, so I’m back for the pain of this app.
I am surprised at all the glowing reviews because I have been continually frustrated using the app. My number one use is while driving when out of range of a good signal (or traveling away from stations). So often, instead of live streaming, I get an ad on repeat every time I hit play. Driving in my car, I don’t want options (not that there are many) - I want one button for live streaming. Period. I understand I may need to listen to an ad before joining the live program and that should be it - play the ad and jump to the live content. Instead, the app often plays the ad and stops. Hit play again and get the ad, again and stop. Repeat this cycle until I give up. I love LAist and want to keep listening even when I am unable to receive the signal - and mostly I am unable to do that.
The old app used to have this option. It was really helpful if I missed something (happens frequently with my hearing). I miss this option. Without it, it would be helpful if the short reports between program breaks were available for replay. It is also more difficult to find programs. I do miss the old KPCC app.
Welcome to the new (and improved) LAist app! Stay connected with Southern California’s go-to source for NPR news, local headlines, and podcasts. The L...