Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairfax Digital Australia & New Zealand Pty Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
… The Age will let you know. Quality journalism!
Reading the digital facsimile edition is good - not as good as the old app. You can’t read in landscape mode across two pages, and stories often cross the centre line. But the frustration of trying to delete old downloaded editions is getting WORSE. To begin with, the tiny red x was so hard to hit, i would accidentally open the paper about 3 times before i could hit the delete x. Now the delete x works ( still averaging 4th hit) on a download 2 papers later! So if the old download is at the end of the display, it can’t be deleted. What will happen next???
Just need to get used to it but better.
Get straight to the stories that matter with The Age app. Top Stories and push notifications keep you up to date with breaking headlines while our Pod...
| Name | Price | Type |
|---|---|---|
| Starter Digital (Monthly) | $17.99 | Monthly |
| Premium Digital (Monthly) | $24.99 | Monthly |