Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairfax Digital Australia & New Zealand Pty Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you want the news in Sydney, this is it.
Seems weird that SMH have provided this app supposedly for a optimised experience on iPad/iPhone yet it doesn’t have all the functionality found on the Web version. Where are the comments after the articles and how can i make them on the app??? To use the app you have to have a subscription so you are paying for something that is less than what you would get on the free webpage? Not a great option if you want all the features you find on the web page and as a subscriber I feel a little ripped off because of that.
Even overseas, I am able to keep up Aussie news and how Aussies view happenings from Beijing to London to Washington DC. Serious commentary on World events including the box Boris Johnson has painted himself into, now only if he could paint a door...
Get straight to the stories that matter with the Herald app. Top Stories and push notifications keep you up to date with breaking headlines while our...
| Name | Price | Type |
|---|---|---|
| Starter Digital (Monthly) | $17.99 | Monthly |
| Premium Digital (Monthly) | $24.99 | Monthly |