Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mediacorp Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Welcome back to 5 years ago in terms of ease of use: Ads will disrupt the flow of reading an article by randomly resetting to the top of the article or scrolling you up or down by a few screen pages. on a tablet it will never display in landscape mode. CNA has managed to create its latest app as a “dinosaur” version which I hope will become extinct very soon for mankind’s benefit and well-being. It is sad to see such a failed upgrade in this day and age. Surely beta testing should have avoided this. Someone in their IT/digital department should be called to account over this. Disappointed as CNA content is one that I enjoy but find myself reading less and less as it is too painful a digital experience on both ipad and iphone.
Wont load in landscape. iPad Pro on pro keyboard is no fun to navigate sideways. I just read short notifications and ignore. The app.
Classic case of fixing something that ain’t broke. New app feels like a cheap website with clickbait ads. Bring back the old interface! That was clean, crisp and easy to navigate. The new app doesn’t always load properly and I have to restart it. New font is thin, difficult to read unless you turn on dark mode. Ads are now bigger and more intrusive. The only plus point is the availability of dark mode.
Get breaking news alerts and your daily digest of news from Singapore, Asia and around the world with the CNA app. Improved interface Get more out of...