Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mediacorp Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Its ok to have advertisements showing in between the articles, but the refreshing keeps moving the articles and i keep having to scroll back to where I last read and read again... then within few seconds it was scrolled away by page refresh... then once again have to scroll back and look for where I last read again... quite frustrating especially when reading long articles... I am wondering if you guys do try to read your own article through the app. If u try to, then u would probably know what I meant. Seriously I will delete the app if it will continue this way.
After the recent update, when the user is reading a news, the loading advertisement drag the entire page of the news right to the bottom. User need to scroll up to search where he as being cut off due to teh advertisement being loaded. Right after find where user was being cut off and start to read again, another advertisement is loaded and kick the entire news to the bottom again. This can happen several times while reading the news. Very frustrating for the user
1) Articles by the journalists are very good but why do articles keep refreshing every few seconds? Then it goes to top of article and I have to scroll down to look for that part I was reading. Instead of spending 1 min to read article, now I need 2 mins or sometimes just give up reading. What a waste of journalists good work. 2) can’t enlarge photos. 5 stars if they can rectify these two problems.
TODAY offers the latest and trending news from Singapore, Asia and around the world, including our popular Big Read content that examines trends and i...